Periwinkle is going to add some smooth serenity to your life and is the first color officially introduced in Web 3.0 digital transformation and Metaverse!
According to the color experts Pantone, their PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.
Highlighting the impact of the pandemic, with a focus that we are emerging from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.
Could this also be a cue Pantone is shifting to Web 3.0 and Metaverse, where they acknowledge its digital design that helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities?
Mentioning trends in gaming, the expanding popularity of the metaverse, and the rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
NFTs Artist and Blockchain Tech
Similar to how the fashion world relies on Pantone to create its color scheme for designs. Now NFTs (non-fungible tokens) need to include popular colors such as PANTONE 17-3938 Very Peri in their designs and Blockchain technology ecosystem.
The future will include collaborations of The Bored Ape Yacht Club apes dressed in high fashion colors such as Fall/Winter, Spring/Summer fashion trends!
New, Blockchain NFT projects will include the power of color and embrace trends to remain sustainable.
This is notably the first inclusion of color projections for a digital world, proving Web 3.0 transformation is upon us. Where new developing virtual economies will dominate.
Pantone® 17-3938 Very Peri in Apparel and Fashion Accessories
PANTONE 17-3938 Very Peri, a warm and friendly blue hue with carefree confidence and joyful attitude, emboldens uninhibited expression and experimentation. Displaying a dynamic presence, Very Peri is an enthusiastic blue hue whose whimsicality lends itself to unpredictable color harmonies and spontaneous color statements. Futuristic in feeling, PANTONE 17-3938 Very Peri takes on distinct appearances through application to different materials, finishes and textures, from shimmery metallics, lustrous sheens, and high-tech materials to handcrafted looks and natural fibers.
Pantone® 17-3938 Very Peri in Beauty and Hair
Suggestive of personal inventiveness and daring imagination, PANTONE 17-3938 Very Peri makes a novel statement for eyes, nails, and especially in hair in a variety of finishes and applications from glittery and glam to dusty matte.
Pantone® 17-3938 Very Peri in Home Décor and Interior Design
Evocative of a new modernity, PANTONE 17-3938 Very Peri injects a sense of playful freshness into home interiors, enlivening a space through unusual color combinations. A versatile shade that animates our creative spirit, PANTONE 17-3938 Very Peri is suited to an array of different materials, textures, and finishes, providing a pop of color, whether introduced through a painted wall, accent furniture or home décor or acting as an intriguing and eye-catching accent in a pattern.
Pantone® 17-3938 Very Peri in Packaging and Multimedia Design
Fusing together the undertones of the constancy and continuity of blue with the energy and excitement of red, PANTONE 17-3938 Very Peri, conveys a message of credibility as well as creativity. Whether appearing in a fantasy digital realm or in physical materials, PANTONE 17-3938 Very Peri exudes a good-natured warmth that quickly engages the eye, making it an ideal shade for many applications of graphic and multimedia design as well as packaging.
Design with Pantone® 17-3938 Very Peri
Very Peri is paired with versatile hues in a series of four palettes, available to designers as inspiration to incorporate into designs via the Pantone Connect digital color platform. Pantone Connect is available as a mobile app and on the web, and as an extension app for Adobe® Creative Cloud® to make capturing, curating, and designing with Pantone Color easy and accessible. A featured Color of the Year page has all relevant color information for using Very Peri across various physical and digital design media. Visit pantone.com/connect.
MICROSOFT X PANTONE COLOR OF THE YEAR
Highlighting the power of color in digital design, Pantone teamed up with Microsoft to bring the PANTONE Color of the Year 2022 to life across Microsoft products – including custom Teams backgrounds, Windows wallpapers, a new Edge theme, and a PowerPoint template infused with Very Peri. Microsoft understands the critical role color plays in our digital lives, especially given our increased reliance on digital tools for communication amid a hybrid landscape.
ARTECHOUSE X PANTONE COLOR OF THE YEAR
A pioneer in the field of experiential art, ARTECHOUSE creates and produces innovative technology-driven exhibitions, expanding the possibilities of art and how we experience it. Inspired by the transformational nature and inventiveness of PANTONE 17-3938 Very Peri, Pantone partnered with ARTECHOUSE and their creative team to produce a visually and audibly compelling immersive digital experience incorporating rich textures and images of the Color to celebrate the unveiling in an innovative way for the 21st-century audience. ARTECHOUSE New York space, located in a 100-year-old boiler room beneath the Chelsea Market, will serve as the backdrop of our official Color of the Year 2022 announcement to media and influencers across design and creative industries. ARTECHOUSE will further immerse people in the colors by opening an exhibition of the color to the public in 2022.
TEZOS X PANTONE COLOR OF THE YEAR
With the help of Tezos, the energy-efficient blockchain network, Pantone will begin to explore the world of color in the digital art world for Color of the Year 2022. Collaborating with Paris-based multidisciplinary artist, Polygon1993, Pantone and Tezos will leverage these artworks inspired by PANTONE 17-3938 Very Peri to create a digital representation of the color and the message that the color embodies – inventiveness, creativity, and new ways of thinking about color. For more information, please visit www.tezos.com.