Do you need to sell stuff faster?
Are better yet are you trying to sell “more” stuff to people who also sell stuff?
With social media you will find yourself limited to algorithms unless you have deep pockets like big brands to pay for social media ads to reach each and every social media user…That sounds expensive, it really is!
Now that Instagram plans to change their algorithm like their parent company Facebook….Things are about to get really interesting for brands who enjoyed organic search. If you’ve browsed Fashion Instagram today, there’s something of a freakout unfolding. Bloggers including Gabi Fresh’s Gabi Gregg, plus fashion brands from high-end (Net-a-Porter and Rag & Bone) to high street (River Island and Boohoo) are among the many who’ve posted, imploring followers to turn on notifications for their posts so they can be sure users will still see them. (If you follow their advice, get ready for an avalanche of push notifications.)
Why Mobile Advertising Is Working
So what if there was a great method to reach people using mobile advertising?
Well it turns out mobile ads are not as annoying as anyone thought…this does not apply to any of us here at Uply Media we knew that mobile ads was always the best solution to drive organic traffic to sell stuff that people need and want.
Which is why we created PluG Promos to allow companies and brands to promote advertisements inside our apps and we made it very affordable monthly to do so, check it out here…
When it comes to mobile ads there are two primary reasons why this type of target advertising is really working well.
#1 Quite acceptable
“So the lesson for me is that there can be a lot of talk about how disruptive advertising is, or how it ‘gets in the way’, or this or that, but there’s no real evidence to support that based on what we are seeing.
“The mobile experience must be quite acceptable for the majority of people because we are seeing a lot of people heavily involved on their mobile device with the way things currently are.”
Monique Perry, head of Nielsen’s media industry group, predicted increased investment in mobile advertising as a result of the new data. “What this tells you is that there are lots of occasions and lots of minutes that people are engaging with mobile devices. It’s not like you’re cramming a very small amount of time with these ads,” she said.
Nielsen and the IAB, whose hundreds of members include Fairfax Media, News Corp, Google and AOL Platforms, hope their delayed Digital Ratings Monthly (DRM) system will give advertisers and agencies a more transparent measure of digital audiences and therefore more confidence in their online investments.
“DRM better reflects the fast progress Fairfax Media has made in growing digital audiences, particularly via mobile, ranking Fairfax as Australia’s most popular publisher of quality digital content and journalism, reaching almost 11 million people,” said Tom Armstrong, commercial and marketing services director for Fairfax Media, owner of The Australian Financial Review, The Sydney Morning Herald and The Age.
So if you are not using mobile advertising you really, REALLY should be!